Salesforce service cloud
Salesforce service cloud was launched in 2009. The reason for the launch of Service Cloud was to provide businesses with a platform to manage and improve customer service interactions, support, and engagement through automation and self-service capabilities. The goal was to help companies provide faster and more efficient customer service, while also improving customer satisfaction and loyalty.
Salesforce service cloud provides a number of unique features to its users that help to improve customer service and engagement, including:
- Allows companies to manage customer support requests and track their progress.
- Provides tools and functionality to automate common customer service tasks, such as creating and managing cases, managing knowledge articles, and routing customer inquiries to the appropriate agent.
- Enables customers to find answers to their questions and resolve issues on their own through a knowledge base and a community portal.
- Allows companies to engage with customers in real-time through web chat, voice, and video chat, social media, and more.
- Allows companies to provide support through multiple channels such as email, chat, social media, etc.
- Salesforce service cloud uses AI to automate routine tasks, prioritize cases, and suggest relevant articles from the knowledge base. It also uses Machine Learning to predict customer needs, anticipate issues, and proactively provide personalized support.
- Salesforce service cloud support mobile application which allows the field agent to access customer service and support, even when they are on the move.
- Salesforce service cloud provides real-time and historical data-driven insights, allowing companies to measure and improve performance, customer satisfaction, and more.
A business model that changes the game
- One business model that Salesforce Service Cloud has implemented which changes the game is its use of Artificial Intelligence and Machine Learning. Salesforce Service Cloud uses AI to automate routine tasks, prioritize cases, and suggest relevant articles from the knowledge base. It also uses Machine Learning to predict customer needs, anticipate issues and proactively provide personalized support. This allows companies to provide faster and more efficient customer service, while also improving customer satisfaction and loyalty. Additionally, Salesforce Service Cloud also provides a multi-channel support, which allows customers to reach out to a company through a variety of channels like email, chat, social media etc. This increases customer engagement and improves customer satisfaction.
Ready to discuss your Salesforce service cloud needs? Contact us for a free consultation.
How we can help?
Mirketa is a Salesforce Consulting Partner that offers a range of services related to Salesforce Service Cloud. Some of the offerings that Mirketa provides on Salesforce Service Cloud include:
- Implementation: Mirketa helps companies to implement Salesforce Service Cloud, including configuring the platform, integrating it with other systems, and customizing it to meet the specific needs of the organization.
- Consulting: Mirketa provides consulting services to help companies optimize their use of Salesforce Service Cloud, including identifying areas for improvement, creating customized workflows, and training employees on how to use the platform effectively.
- Custom development: Mirketa also provides custom development services to help companies create custom applications and integrations that work seamlessly with Salesforce Service Cloud.
- Support and maintenance: Mirketa also provide ongoing support and maintenance services to help companies keep Salesforce Service Cloud running smoothly, troubleshoot issues, and make updates and enhancements as needed.
Success stories

Predicting Customer Churn for a SaaS company
Mirketa built Salesforce Einstein Prediction model for predicting
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Re-engineer the student application assignment/tracking process
The client is a private nursing college
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