CA – July 29, 2025 – Mirketa Inc. a global leader in digital transformation and intelligent automation, today announced the launch of a breakthrough suite of Artificial Intelligence (AI) solutions designed to redefine how enterprises operate, make decisions, and serve their customers.
As a trusted Salesforce Consulting crest Partner, Mirketa is combining its deep expertise in cloud platforms with cutting-edge AI to help organizations unlock the next frontier of productivity, personalization, and operational efficiency.
The company’s innovations are already being integrated into its industry-focused products, including Elixir, Mirketa’s Salesforce-based healthcare platform. Elixir is leveraging these AI capabilities to deliver intelligent clinical workflows, reduce documentation overhead, and support real-time, data-driven decision-making across the patient journey.
“We believe AI should feel like a natural extension of your team, not another tool to manage,” said Rajeev Kumar, Founder & CEO of Mirketa. “With Elixir and our broader AI initiatives, we’re creating a smarter, faster enterprise, one that responds in real time, reduces friction, and amplifies human potential.”
“We believe AI should feel like a natural extension of your team, not another tool to manage,” said Rajeev Kumar, Founder & CEO of Mirketa. “With Elixir and our broader AI initiatives, we’re creating a smarter, faster enterprise, one that responds in real time, reduces friction, and amplifies human potential.”
Transforms real-time meetings, support calls, or consultations into structured, actionable notes, automatically.
Use Cases:
Healthcare (via Elixir): Automatically generates SOAP notes from patient-provider interactions and syncs with Salesforce Health Cloud.
Education (Finance Advising): Auto-logs advisor, student financial aid discussions into Salesforce Education Cloud with AI-generated summaries
AI-Based Knowledge Base Intelligence
Analyzes internal knowledge: documents, SOPs, policy manuals, and returns instant, context-aware answers using conversational queries.
Use Cases:
Healthcare (via Elixir): Nurses and admins get instant answers to clinical protocols or operational policies without leaving their workflow.
Retail, Tech & Finance: Team members access procedures and compliance steps with zero ramp-up or manual search effort.
Built on Trust: Mirketa + Salesforce
As a long-standing Salesforce crest partner, Mirketa’s AI solutions are built to extend and enhance the Salesforce ecosystem, including Health Cloud, Financial Services Cloud, and Service Cloud.
"With embedded AI, Elixir unlocks the full power of Salesforce,” ,” Rajeev Kumar added. “We’re enabling healthcare providers to work with speed and intelligence never seen before, without ever leaving their familiar interface.”
All solutions are developed with enterprise-grade security, HIPAA-compliant architecture (for healthcare), and the scalability needed for global deployment.
A Vision for the AI-First Enterprise
Mirketa continues to make AI a cornerstone of its innovation roadmap. With strong adoption momentum and increasing demand across verticals, the company is actively expanding its AI capabilities across North America.
“Organizations are evolving beyond digital transformation, they're entering an intelligence transformation,” Rajeev Kumar said. “Whether it’s a provider using Elixir to make faster clinical decisions, or a support team automating documentation in real time, we’re building tools for the next generation of work.”
About Mirketa Inc.
Mirketa Inc. is a AI-driven global digital transformation partner and certified Salesforce consulting firm, helping organizations reimagine operations through intelligent automation, cloud platforms, and custom application development. With deep domain expertise across healthcare, Wholesale, education, non-profits, manufacturing and more, Mirketa delivers scalable, human-centered solutions that power the future of work.
About Elixir
Elixir is Mirketa’s intelligent healthcare platform built on Salesforce. Designed to streamline the end-to-end patient journey, Elixir offers solutions for medical billing, EHR integration, care coordination, patient engagement, and now AI-powered innovations like clinical note generation, chart summarization, and real-time insights. Elixir helps healthcare organizations enhance provider productivity, improve care quality, and deliver a truly intelligent patient experience.
Mirketa launches ARIA, an AI agent that accelerates Salesforce Revenue Cloud migrations with automated document analysis, configuration, pricing, and approvals.
Mirketa has launched KRATU AI, a healthcare AI suite built natively into Elixir EHR on Salesforce. KRATU AI brings together four capabilities for clinical documentation, patient visit preparation, payer policy intelligence, and accounts receivable resolution, helping healthcare organizations reduce administrative work across clinical and revenue cycle operations.
Mirketa has launched Altruta, an AI suite built specifically for nonprofits and deployed natively on Salesforce. Altruta helps nonprofit organizations streamline fundraising, case management, reporting, and administrative work while keeping people in control of AI-generated recommendations and actions.
Get Started
Have Questions? Let's Talk
Share a few details about your goals: a Mirketa consultant will follow up within one business day.
A specialist follows up within one business day
A no-obligation conversation about your specific goals
Answers from someone who actually works in this space