Salesforce community cloud
Salesforce community cloud was launched in 2013. The software was designed to provide businesses with a platform for creating and managing online communities for their customers, partners, and employees. The launch of community cloud was driven by the growing need for businesses to have more effective ways of engaging with their customers, partners, and employees through online communities that fostered collaboration, knowledge-sharing, and social networking. Community cloud empowers businesses to build branded online communities that foster customer engagement, knowledge-sharing, and collaboration, which can help to drive customer loyalty, reduce support costs, and increase revenue.
Salesforce community cloud offers a variety of features and capabilities to help businesses create and manage online communities for their customers, partners, and employees. Some of the key features include:
- Community Cloud allows businesses to create and customize branded online communities, where members can collaborate, share knowledge, and engage with one another.
- Community Cloud includes social networking capabilities, such as member profiles, activity feeds, and discussion forums, that allow members to interact and connect with one another.
- Community Cloud enables businesses to provide self-service support to their customers by creating a knowledge base, FAQs, and other resources that members can access to find answers to their questions.
- Community Cloud allows customer service reps to manage and track customer inquiries and provide customer service through community platforms.
- Community Cloud offers mobile-responsive design, so members can access the community from any device.
- Community Cloud provides insights and analytics on community activity, engagement and member behavior, which helps businesses to understand the performance of their communities and make data-driven decisions.
Overall salesforce community cloud is a powerful tool for businesses to build and manage online communities that foster engagement, collaboration, and customer support. It allows businesses to connect and engage with their customers, partners, and employees more effectively, providing them with a platform for sharing information, knowledge and building relationships.
A business model that changes the game
- One potential business model for salesforce community cloud that could change the game is the “customer-to-customer (C2C) engagement model”. This model allows companies to empower their customers to interact with each other through an online community platform, enabling them to share knowledge and support each other in resolving issues. This not only improves customer satisfaction but also reduces the workload on customer service teams. Additionally, companies can monetize the community by offering premium features or access to exclusive content for a fee. This can be a win-win for both the company and the customers, as customers get the support they need, and the company generates additional revenue.
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Why choose Mirketa?
Mirketa is a salesforce consulting and implementation partner that offers a range of services for the salesforce community cloud. These services include:
- Community design and development: Mirketa can help organizations design and build custom Salesforce communities that meet their specific needs and goals.
- Community migration: Mirketa can assist with migrating existing communities to the Salesforce Community Cloud platform.
- Community integration: Mirketa can help organizations integrate their Salesforce communities with other systems and platforms, such as Salesforce CRM, Marketing Cloud, and third-party applications.
- Community management and support: Mirketa can provide ongoing management and support for Salesforce communities, including monitoring and troubleshooting, user training, and ongoing enhancements and updates.
- Community analytics and reporting: Mirketa can help organizations track and analyze community metrics, such as engagement and user behavior, to improve the performance of their communities over time.
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