What if you could statistically identify the weakest links in your marketing effort? Or quantitatively determine the optimal combination of channels, campaigns and persona for maximum marketing success? What if you could quantify the customer lifetime potential of your marketing generated leads?
Meet Marketing Effectiveness Diagnostics and Action List (MEDAL), a unique solution designed to help marketers deliver results in today’s ever-changing marketplace. MEDAL comprehensively models lead indicators to determine their relative impact on marketing objectives and identifies investment and performance gaps in each area, to help you generate an action list that covers channels, campaigns and personas. This helps you reduce budget spill over, streamline your messaging and ultimately drive profits.
MEDAL and SPARK are products offered by our partner Emplay. We are their implementation partner.